Grabbing the attention of an entire city is no small feat. From hoardings and planes that display a message string or ad, there have been many innovative ways to spread the word. Today with the rapid advance of technology there are quicker and very cost-effective methods of reaching the masses.
Can you image an easy way to light up the skyline with your business message, welcome delegates or stand in solidarity for a cause which can be seen from far and away?
You can borrow this innovative idea from this hotel in downtown Dallas.
Changing The Dallas Skyline
In downtown Dallas, it's hard to miss the Omni Dallas hotel with its vibrant, flashy heady mix of colors that light up its entire exterior. It’s connected to the Kay Hutchison Convention center via a sky bridge which is in the visible range of many shops, businesses, and the arts district.
The iconic hotel has been displaying light shows commemorating holidays, national and international events and various conferences that happen in the premises since 2011.
The Nuts and Bolts
The facade lighting system consists of 6,660 individual LED-light fixture. The LED lights are equivalent to almost 4 miles of lights, which are spaced at three feet each for a total of nearly 20,000 linear feet.
This giant 23 story LED canvas that wraps around the outside of the hotel is brought to life by the unassuming Pat Anderson. He controls the light show from two computers in a small space inside the hotel. The software that comes with the display, includes dozens of moving patterns which enables him to create an infinite number of combinations. It also gives him the ability to customize speed, motion, colors and which side of the building the patterns appear on.
On patriotic occasions, a waving flag of the United States is often put up. This effect is created with the help of videos. This is by far the most popular pattern the adorns the hotel's facade.
When businesses are at the convention center they want their logo displayed on the outside in LED. Unless it’s a very complicated design it can easily be put up on the walls of the Omni Dallas hotel.
Any business district in a busy city has a number of prominent buildings that rise above the skyline. These can be transformed into a massive digital wall where appropriate commercial or business messages can be displayed without affecting drivers and the local laws.
How do you create a masterpiece like that?
A direct view LED is made up of light-emitting diodes embedded on a flat-panel display. Though they are very similar to an LCD, their way of functioning is different from an LCD. A Direct View LED display, is a combination of numerous LEDs on a printed circuit board, unlike an LCD where liquid crystal or polarized glass is used.
The LEDs in a Direct view LED are capable of producing images rather than serving as a backlight. These LEDs can produce green, red and blue light and every cluster of these LEDs can be configured into a part of a larger image or a complete image.
Advantages of a Direct View LED:
Apart from the usual advantages of using LED like the accuracy of color, being extremely bright and energy efficient, you can create a seamless video wall using Direct view LED. These panels have no bezels so they can be assembled together in the form of a continuous wall.
How do these operate?
The most important components of running the Direct View LED
Controller: is the piece of hardware that sends the required image or video signals to the LED wall. The controller is also like the master switch that is responsible for managing all the panels so that images and videos appear seamlessly on the Direct View LED. Images and videos that are projected on the wall can be scaled proportionally using the controller.
Video Source: The source from which the video is fed onto the wall could be as simple as a video on a usb stick on a computer to a much elaborate and robust video server. It all depends on what kind of content that is going to be cast on the video wall.
Having a building like this in the center of the business district can instantly become a talking point, where you can light up the skyline with a kaleidoscope of colors and messages at the flip of a switch. This in turn, can also bring in investments which is good for local businesses and the future of commerce in the city..